The M4-Card^® consists of a postcard with an integrated CD or DVD and combines a personal postcard with the interactive possibilities of a digital disc.

Through an internationally patented process, an impression is made in the postcard, which can be felt on the back of the card and into which the disc fits snugly. The image on the disc can match up with the image on the front of the postcard, creating a uniform picture (show example). A transparent adhesive film is used to secure the disc during mailing; a small tab allows its easy removal by the recipient. The disc can always be replaced on the card on the soft disc hub that is centered in the embossment.

Since 2002, the Deutsche Post AG has certified the M4-Card^® in various formats, making it possible to send the card at favourable postage rates (see Mailing).

Some Advantages of the M4-Card^® at a Glance

• as a design product, it attracts more attention and the recipient holds onto it much longer than to a conventional mailer
  
• the data storage device is immediately visible and tangible
• appealing and remarkable to the touch, through its impressed form
• favourable postage conditions, at postcard rates
• very low weight, thus environmentally friendly
• practical, personal and professional
• ideal linkage of digital content with classic direct marketing techniques
• high-quality workmanship
• special messages may be hidden under the data storage device

Application of the M4-Card^® in Direct Marketing and Retail

• Tourism
• Press Kit
• Fairs
• Demo Software and Updates
• Product Presentations
• Product Catalogue
• Christmas Card with Gift
• New Customer Acquisition
• and many more...